GOOGLE : Product Reel 2023
Creative Direction
Executive Creative Director | Initial Product Design Direction
The ideation of the presentation reel with establishing direct to client showing the variety of products in multiple usage.
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Showcasing brand understanding, placement, and product movement with approved Google 3D products. Creating project Pitch/ Direction of Design and Animation that would speed up and ways to expedite deliveries.
Which we showcased in the revealing of the GOOGLE FOLD phone.
*Preview Here* GOOGLE : Pixel Fold
Upon the finishing work that was being done and strategizing on ways to control the overall product shots without the delays on 3rd parties, I began working with my team in LA to create a GOOGLE internal product reel.
With the direction that matched Googles established product designs that carried the overall aesthetics from the ortho designs to final output. I was able to design a pipeline that was able to shave weeks off concept to completion and proved it in a production setting.
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