Tonal : Come Out Stronger

Creative Direction

At the center of this campaign is the fundamental idea that through adversity, we grow stronger. Beginning with a beautifully technical look at the Tonal device, the film sees a rhythmic collage of people experiencing the thrill of exercising with Tonal. Capturing the power of mental and physical strength.

This was more a Design Director task as I ideated frames whilst working with clients, and directing artist. 
Original intent was to have ideated a "Gallery / Work Out" area with screen projections of success stories. 


Early editorial selects :