Tonal : Come Out Stronger

At the center of this campaign is the fundamental idea that through adversity, we grow stronger. Beginning with a beautifully technical look at the Tonal device, the film sees a rhythmic collage of people experiencing the thrill of exercising with Tonal. Capturing the power of mental and physical strength.

This was more a Design Director task as I ideated frames whilst working with clients, and directing artist. 
Original intent was to have ideated a "Gallery / Work Out" area with screen projections of success stories. 

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Early editorial selects :